{"id":8395,"date":"2024-11-11T23:02:51","date_gmt":"2024-11-11T22:02:51","guid":{"rendered":"https:\/\/upend-studio.be\/?p=8395"},"modified":"2025-01-11T21:08:47","modified_gmt":"2025-01-11T20:08:47","slug":"le-branding-definition","status":"publish","type":"post","link":"https:\/\/upend-studio.be\/index.php\/2024\/11\/11\/le-branding-definition\/","title":{"rendered":"Le branding, qu&#8217;est ce que c&#8217;est?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8395\" class=\"elementor elementor-8395\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e88dfca e-grid e-con-boxed e-con e-parent\" data-id=\"7e88dfca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f15e233 elementor-widget elementor-widget-html\" data-id=\"f15e233\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- Google tag (gtag.js) --> <script async src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-ZR8DZS8B4L\"><\/script> <script>   window.dataLayer = window.dataLayer || [];   function gtag(){dataLayer.push(arguments);}   gtag('js', new Date());    gtag('config', 'G-ZR8DZS8B4L'); <\/script>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5447e767 elementor-widget elementor-widget-heading\" data-id=\"5447e767\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Le branding<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d560a1f elementor-widget elementor-widget-heading\" data-id=\"5d560a1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mais qu'est ce que c'est?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-696e1efb e-flex e-con-boxed e-con e-parent\" data-id=\"696e1efb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-768fe1b e-flex e-con-boxed e-con e-parent\" data-id=\"768fe1b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4180f31 elementor-widget elementor-widget-text-editor\" data-id=\"4180f31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Selon une \u00e9tude de Lucidpress,&nbsp;l\u2019augmentation moyenne du revenu pour une marque avec un branding consistant est de 33%.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5061f32a e-flex e-con-boxed e-con e-parent\" data-id=\"5061f32a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-43ad1ff8 e-con-full e-flex e-con e-child\" data-id=\"43ad1ff8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-472d70bd elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"472d70bd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>1. Qu&#8217;est ce que le branding?<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4608db9 e-con-full e-flex e-con e-child\" data-id=\"4608db9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5b1521 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4f5b1521\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-accent-font-family ), serif; font-size: var( --e-global-typography-accent-font-size ); font-weight: var( --e-global-typography-accent-font-weight );\">Selon votre moteur de recherche,\u00a0<i>le branding d\u00e9signe les mesures mises en place pour cr\u00e9er une marque reconnaissable \u00e0 laquelle le consommateur peut s&#8217;identifier. Il inclut l&#8217;identit\u00e9 visuelle de la marque, le ton utilis\u00e9 dans la communication et les valeurs v\u00e9hicul\u00e9es par l&#8217;entreprise.<\/i><\/span><\/p><p>Selon Upend, c&#8217;est l&#8217;univers dans lequel vous souhaitez plonger vos clients. Cet outil montre la voie vers une communication facile, unique et coh\u00e9rente et\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-accent-font-family ), serif; font-size: var( --e-global-typography-accent-font-size ); font-weight: var( --e-global-typography-accent-font-weight );\">propulse l&#8217;image de votre marque vers un niveau sup\u00e9rieur.\u00a0<\/span>Vous ne perdez plus de temps \u00e0 savoir quoi communiquer: tout coule de source et v<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-accent-font-family ), serif; font-size: var( --e-global-typography-accent-font-size ); font-weight: var( --e-global-typography-accent-font-weight );\">os supports vont tous dans le m\u00eame sens.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ff92ed1 e-flex e-con-boxed e-con e-parent\" data-id=\"4ff92ed1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45391e2f e-con-full e-flex e-con e-child\" data-id=\"45391e2f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e17f543 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6e17f543\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>2. Qu&#8217;est ce qu&#8217;un brandbook?<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25f550ee e-con-full e-flex e-con e-child\" data-id=\"25f550ee\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d917269 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1d917269\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Votre brandbook est le guide de votre branding. Il rappelle votre histoire, strat\u00e9gie, cible, positionnement et tone of voice Le nom et le slogan de votre marque font \u00e9galement partie int\u00e9grante du branding (naming). Il pr\u00e9sente aussi des exemples d&#8217;applications de votre identit\u00e9 visuelle et des conseils d&#8217;utilisation. Il d\u00e9taille tous les \u00e9l\u00e9ments graphiques que vous avez \u00e0 disposition: typographies, couleurs, formes, motifs, photographie, &#8230; Il peut aussi proposer des odeurs, un style musical ou de d\u00e9coration.\u00a0<\/p><p>Votre univers contient tous les \u00e9l\u00e9ments <span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-accent-font-family ), serif; font-size: var( --e-global-typography-accent-font-size ); font-weight: var( --e-global-typography-accent-font-weight );\">n\u00e9cessaires \u00e0 votre communication.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-accent-font-family ), serif; font-size: var( --e-global-typography-accent-font-size ); font-weight: var( --e-global-typography-accent-font-weight );\">Il existe donc autant d&#8217;univers que de marques. C&#8217;est pourquoi nous vous\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-accent-font-family ), serif; font-size: var( --e-global-typography-accent-font-size ); font-weight: var( --e-global-typography-accent-font-weight );\">proposons un univers sur mesure.<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-accent-font-family ), serif; font-size: var( --e-global-typography-accent-font-size ); font-weight: var( --e-global-typography-accent-font-weight );\">Le brandbook est un guide complet, dont le nombre de pages varie en fonction de la taille du projet. Pour les petits projets, nous proposons \u00e9galement un brandboard, un document recto-verso pr\u00e9sentant uniquement les caract\u00e9ristiques principales de la marque.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bb69982 e-flex e-con-boxed e-con e-parent\" data-id=\"4bb69982\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-38ec592b e-con-full e-flex e-con e-child\" data-id=\"38ec592b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64ca9fbc elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"64ca9fbc\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>3. Quels sont les avantages du branding?<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2aa9c34d e-con-full e-flex e-con e-child\" data-id=\"2aa9c34d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c177ccb elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1c177ccb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><p>Les avantages du branding sont multiples, voici quelques points:<\/p><\/div><div><p>\u2192 D\u00e9velopper une image de marque coh\u00e9rente et durable<br \/>\u2192 Aligner votre image avec votre histoire et vos valeurs<br \/>\u2192 Cr\u00e9er une exp\u00e9rience de marque unique et inoubliable<br \/>\u2192 Rendre votre marque unique et la diff\u00e9rencier de la concurrence<br \/>\u2192 Rendre votre marque plus reconnaissable et m\u00e9morable<br \/>\u2192 Affirmer votre notori\u00e9t\u00e9<br \/>\u2192 Faciliter la communication<br \/>\u2192 Obtenir la confiance du march\u00e9<\/p><\/div><div><p><strong>Diverses \u00e9tudes d\u00e9montrent qu&#8217;une marque au branding pertinent a des revenus entre 25 et 35% sup\u00e9rieurs aux autres marques.<\/strong><\/p><\/div><div><p>La meilleur fa\u00e7on d&#8217;en juger, c&#8217;est de faire l&#8217;exp\u00e9rience par vous m\u00eame!<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b1fdf9 e-flex e-con-boxed e-con e-parent\" data-id=\"5b1fdf9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56a95792 elementor-widget elementor-widget-text-editor\" data-id=\"56a95792\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Le choix entre un logo seul et une identit\u00e9 visuelle compl\u00e8te d\u00e9pend de l&#8217;\u00e9tat actuel et des objectifs \u00e0 long terme de l\u2019entreprise.\u00a0<\/h4><p>Si l\u2019entreprise est petite ou en phase de lancement, un logo seul peut \u00eatre suffisant. Cependant, pour une croissance durable, un branding plus global avec une identit\u00e9 visuelle compl\u00e8te est un atout majeur pour se diff\u00e9rencier, assurer la coh\u00e9rence de la marque et maximiser les chances de succ\u00e8s \u00e0 long terme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-565cae08 elementor-align-left elementor-mobile-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"565cae08\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/upend-studio.be\/index.php\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u2192 Alors, vous \u00eates pr\u00eats \u00e0 vous lancer?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14bf793 elementor-grid-tablet-3 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"14bf793\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns_tablet&quot;:&quot;3&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9224 post type-post status-publish format-standard has-post-thumbnail hentry category-upendblog tag-blog\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/upend-studio.be\/index.php\/2024\/11\/23\/formats-images-logo\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/upend-studio.be\/wp-content\/uploads\/2024\/11\/IMG_1427-300x200.jpg\" class=\"attachment-medium size-medium wp-image-9237\" alt=\"upend studio graphisme branding marketing photographe graphiste communication ellezelles erquelinnes mons tournai ath lessines renaix\" srcset=\"https:\/\/upend-studio.be\/wp-content\/uploads\/2024\/11\/IMG_1427-300x200.jpg 300w, https:\/\/upend-studio.be\/wp-content\/uploads\/2024\/11\/IMG_1427-1024x683.jpg 1024w, https:\/\/upend-studio.be\/wp-content\/uploads\/2024\/11\/IMG_1427-768x512.jpg 768w, https:\/\/upend-studio.be\/wp-content\/uploads\/2024\/11\/IMG_1427-1536x1024.jpg 1536w, https:\/\/upend-studio.be\/wp-content\/uploads\/2024\/11\/IMG_1427-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/upend-studio.be\/index.php\/2024\/11\/23\/formats-images-logo\/\" >\n\t\t\t\tQuel format d&#8217;image utiliser pour mon logo?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7629 post type-post status-publish format-standard has-post-thumbnail hentry category-upendblog tag-blog\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/upend-studio.be\/index.php\/2024\/11\/09\/investir-communication-entreprise\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/upend-studio.be\/wp-content\/uploads\/2024\/11\/communication-300x200.jpg\" class=\"attachment-medium size-medium wp-image-7693\" alt=\"Branding logo identit\u00e9 visuelle graphiste belgique Mons Tournai Ath publicit\u00e9 Hainaut graphisme Wallonie agence de publicit\u00e9 upend studio blog id\u00e9es pour am\u00e9liorer son marketing communication graphisme graphiste belgique vortex le blog\" srcset=\"https:\/\/upend-studio.be\/wp-content\/uploads\/2024\/11\/communication-300x200.jpg 300w, https:\/\/upend-studio.be\/wp-content\/uploads\/2024\/11\/communication-768x512.jpg 768w, https:\/\/upend-studio.be\/wp-content\/uploads\/2024\/11\/communication.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/upend-studio.be\/index.php\/2024\/11\/09\/investir-communication-entreprise\/\" >\n\t\t\t\t6 bonnes raisons d&#8217;investir dans la communication de son entreprise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8395 post type-post status-publish format-standard has-post-thumbnail hentry category-upendblog tag-blog\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/upend-studio.be\/index.php\/2024\/11\/11\/le-branding-definition\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/upend-studio.be\/wp-content\/uploads\/2024\/11\/patrik-michalicka-r3iAqHb7JWs-unsplash-300x200.jpg\" class=\"attachment-medium size-medium wp-image-7923\" alt=\"Branding logo identit\u00e9 visuelle graphiste belgique Mons Tournai Ath publicit\u00e9 Hainaut graphisme Wallonie agence de publicit\u00e9\" srcset=\"https:\/\/upend-studio.be\/wp-content\/uploads\/2024\/11\/patrik-michalicka-r3iAqHb7JWs-unsplash-300x200.jpg 300w, https:\/\/upend-studio.be\/wp-content\/uploads\/2024\/11\/patrik-michalicka-r3iAqHb7JWs-unsplash-1024x683.jpg 1024w, https:\/\/upend-studio.be\/wp-content\/uploads\/2024\/11\/patrik-michalicka-r3iAqHb7JWs-unsplash-768x512.jpg 768w, https:\/\/upend-studio.be\/wp-content\/uploads\/2024\/11\/patrik-michalicka-r3iAqHb7JWs-unsplash-1536x1024.jpg 1536w, https:\/\/upend-studio.be\/wp-content\/uploads\/2024\/11\/patrik-michalicka-r3iAqHb7JWs-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/upend-studio.be\/index.php\/2024\/11\/11\/le-branding-definition\/\" >\n\t\t\t\tLe branding, qu&#8217;est ce que c&#8217;est?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le branding Mais qu&#8217;est ce que c&#8217;est? Selon une \u00e9tude de Lucidpress,&nbsp;l\u2019augmentation moyenne du revenu pour une marque avec un branding consistant est de 33%.<\/p>\n","protected":false},"author":2,"featured_media":7923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[24],"class_list":["post-8395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-upendblog","tag-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tout savoir sur le branding!<\/title>\n<meta name=\"description\" content=\"La d\u00e9finition du branding? Quels sont ses avantages? Qu&#039;est ce qu&#039;un brandbook? 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